IWOSC SATURDAY SEMINAR: January 20, 2007

"Spiders and Bugs: Web Writing and Management"

Saturday, January 20
10:30 a.m. - 1:00 p.m.
The Writers Store, 2040 Westwood Blvd. (Westwood)

Today's effective professional writers use the Internet as both a tool
and a marketplace. Learn how at IWOSC's January Saturday Seminar, when iMedia
Editor in Chief Brad Berens discusses writing for the Internet, and
Internet marketing expert Cliff Allen speaks about webmastering.

The workshop will cover the differences between writing online and off;
site metrics and how they inform editorial decisions; how to design,
implement and manage a website; tips on creating a good website; personalization;
e-mail marketing; and data mining.

In addition, Berens will talk about iMedia's current needs and its
marketplace for freelancers, including his freelance budget.

Meet our instructors:

Brad Berens is an editor, writer, critic, public speaker, and thinker
--
mostly about media (new and old), culture (high and low), marketing
(traditional and interactive), and how what audiences do with the
things they watch have a huge impact on who they are.

Berens is Editor in Chief and the primary content supervisor (and
freelancers' contact) at iMedia, an online trade publication and
offline events producer whose business mission is "to advance how interactive
media and marketing can -- and must -- work together." The internet has
changed and will continue to change how audiences behave, and tracking those
changes is a big part of what Berens does at iMedia, in his "Mediavorous Blog," and
in talks all over the country.

Cliff Allen began his computer industry career in 1973 when he left the
broadcasting sector to start his own software company serving the
advertising industry with statistical analysis software used to analyze audience
rating data. After selling that company, Allen established a high-tech
advertising/PR firm to provide marketing communications services to
companies selling software, hardware, electronics, data communications, and
telecommunications products.

Allen is also an author whose latest book is "One-to-One Web
Marketing," and whose first book was the "Web Catalog Cookbook." He has written a
weekly column on "precision marketing" for ClickZ.com, as well as articles for
other marketing magazines.

COST: General Admission: $35; IWOSC members: $15

RESERVATIONS & INFORMATION: (required!) info@iwosc.org or 877-799-7483.
Space is limited. Reservations will be held until ten minutes before the
start of the program.